Which Businesses Utilize e-commerce?

Arthur Freydin
3 min readOct 25, 2022

E-commerce, which involves the sale of goods and services through the Internet, is a booming industry. This method has multiple applications and can be utilized by corporations and consumers. For example, enterprises sometimes use e-commerce to sell to wholesalers and other businesses. In other cases, firms utilize e-commerce to sell directly to customers, such as when using online marketplaces to sell goods and services.

Frequently, e-commerce enables businesses to increase their product offerings and reach a more extensive clientele. In addition, it allows users to explore and compare prices without leaving their computers. In addition, e-commerce sites frequently provide discounts and sales incentives, as well as the ability to track past orders. This might make it much easier for clients to identify products that meet their requirements. However, e-commerce is not a short shift for industrial enterprises.

Despite these obstacles, businesses have adopted technology to enhance sales. Some companies have been more inventive than others and are experimenting with various E-commerce strategies. Starbucks, for instance, has created the smartphone application Place to advertise its products and services. Additionally, the corporation is experimenting with tailored experiences under its loyalty rewards program. Macy’s has also been effective in reaching consumers through E-commerce. The company’s website was chaos in 2010, but it is now a sleek and practical example of digital shopping.

Ecommerce has simplified the purchasing process for consumers. Customers can place online orders at any time of day or night. Additionally, e-commerce has helped businesses transcend geographical limitations. With e-commerce, people can shop from anywhere and even on their way to their homes. As a result, Internet usage has permeated practically every facet of our life today, including retail. Internet sales have increased from $30 billion in 2007 to almost $100 billion. And the trend is just growing. Some of the world’s largest corporations have been founded in this manner.

Today, e-commerce is a worldwide phenomenon. It has disrupted the retail sector and become one of the world’s fastest-growing industries. Amazon and Alibaba dominate the retail industry. However, individual vendors also utilize this new method of selling goods and services.

E-commerce enterprises sell digital products, digital services, and subscription services. Subscription services enable consumers to access a product or service for a nominal monthly cost. Some e-commerce businesses offer their items on social media sites such as Facebook and Twitter. Influencer websites and blogs earn commissions by linking to affiliate products and services. Companies like Target have enhanced their physical presence with an online presence, making it easier for customers to purchase action figures and toothpaste online.

E-commerce can aid industrial enterprises in establishing norms for client engagement and transactions. Many industrial enterprises, for instance, may ask users to register before utilizing their e-commerce website. In addition, these businesses must ensure that their websites can identify users’ access levels. Some end users may be able to investigate products and services on the company’s website, while others may be directed to the company’s present distributors. This strategy eliminates channel risk and restricts the expansion of new clients.

Dropshipping is a type of e-commerce that sells produced goods to consumers via a third-party provider. This method began in England, allowing publishing companies to supply books monthly. Currently, numerous large brands sell new products on eBay. In addition, both home shopping networks and QVC, which originated as home shopping television channels, have expanded their operations online. By integrating their suppliers’ inventory, companies allow customers to acquire things at a discount.

E-commerce is one of the fastest-growing segments of the marketplace. A recent analysis by 99 Firms predicts that by 2040, more than 95% of all purchases will be completed online. And as the Internet becomes more scalable, e-commerce businesses must be able to adapt to the ever-changing business environment. Smaller companies can build their e-commerce sites to sell goods and services to clients just as readily as giant corporations.

While digital native global markets are the primary drivers of e-commerce, traditional brick-and-mortar enterprises have joined the bandwagon. BestBuy and Target are among the most recognizable companies in retail that have embraced e-commerce. While the fundamental concepts of e-commerce are the same for all businesses, some have developed their product lines and fulfillment systems.



Arthur Freydin

Arthur Freydin is a New York-based performance marketer and entrepreneur. specializing in e-commerce brand growth.